Red Desk, Virtual Assistants
‘Thank you and welcome Red Desk with a guest blog about digital marketing, Google local, and managing businesses’ online reputation.’ MMS Studio
Red Desk Virtual offer all aspects of Business Support with a focus on Digital Management and Online Reputation Management. We work with our clients to ensure they have a positive online presence across all their digital platforms including social media, Google My Business and their Website.
Online or digital marketing is now essential for all small businesses, schools and organisations. As well as your website and social media it is a wider approach to marketing a business online.
Think about what you need to consider when creating an online marketing strategy for your small business including:
- Defining Your Audience
- List of Keywords & Hashtags
- Researching Competition
- Which Social Media Platforms to use
- Organic Marketing or Paid Advertising?
- Social Media Content Calendar
- Sample Content
- Posting Schedule
- Monitoring the results
- Refining Content
When Red Desk Virtual meet with a Digital Management client, we consider all of the above and then come up with a proposal and strategy on how we would manage this for them.
We appreciate that many small businesses and start-ups but in their very nature they have limited funds for Digital Marketing. We have therefore become experts at making the most of the free tools out there, of which there are many. You can find a few suggestions on our blog here.
The important factor to bear in mind is that local marketing should be a constant and continuous process, unlike large nationwide brands that will launch short term campaigns, your local marketing needs to be continually working and building relationships with your local clients. Small businesses work far more on relationships and repeat customers so give some time and effort to your online presence in your local area.
Search engine algorithms are well set up for geographical searches and Google will bring up local businesses above those further afield. Therefore, you need to ensure that your website has the right keywords and searches that your local audience will use. Use geographical keywords and search terms such as ‘plumber in Guildford’.
Other things to consider include:
- Google My Business
- Social Media
Red Desk Virtual help small businesses reach their audience via the medium of social media and other digital outlets.
Online Reputation Management
Have you considered your online reputation? Many business owners now realise that they need to have a presence on social media, but they also need to realise that your social media platforms are part of a much bigger picture, your online reputation.
Red Desk Virtual can help improve your online presence. We work closely with web designers, looking at SEO and social media strategies including keywords, the types of content to post, and the best social media outlets for your type of business or product.